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Preface and Earth Baby Jointly Announce Landmark Partnership in Support of Early Childhood Literacy


Preface launches a landmark bi-coastal revenue-based partnership with Earth Baby, a leading manufacturer of baby products containing sustainable, plant-derived, natural, and certified organic ingredients.

GWINNETT COUNTY, GA. and LOS ANGELES COUNTY, CA. – Preface’s multilingual literacy program continues to build on its momentum while simultaneously expanding its national profile, thanks to a new strategic initiative with Earth Baby, an indie West Coast-based baby brand. Under the terms of the partnership, Earth Baby, an industry pioneer in utilizing time-release OleoSphere® technology to safely and efficiently replenish the natural skin barrier with emollient oils and vitamins, will now donate 1% of all revenues to further the Preface mission of fostering early childhood literacy – with a multilingual twist.

“It’s a privilege to have the support of the incredible team at Earth Baby, and we’re honored that they’ve decided to devote their philanthropic energies towards expanding the impact of the Preface model,” said Jonathan “JT” Wu, Founder & Executive Director of Preface. “Earth Baby’s belief in the potential to create a better and more sustainable world for the next generation aligns perfectly with Preface’s fundamental goal of fostering educational opportunities so that every child has the chance to achieve their own American Dreams.”

Florence Nacino, Earth Baby’s Chief Executive Officer, echoed Wu’s sentiments, stating, “When I became an orphan at the age of 5, I found refuge and comfort in the world of books. They became my best friends, taking me on journeys to beautiful far-away places filled with diversity and populated by larger-than-life dreams that I sought to one day make my own. Growing up in a third-world country without electricity, I can still remember reading by candlelight and clinging to the belief that education would be my key to a brighter future. By supporting Preface in its mission to promote literacy and opportunity for all, we here at Earth Baby hope to help turn those kinds of educational aspirations into everyday realities for the next generation of students.”

Wu and Nacino jointly added that they look forward to creating additional building blocks of opportunity for students through their cross-country partnership – regardless of background or geography. Thanks to this latest strategic sponsorship with Earth Baby and the continued generosity of engaged stakeholders across the nation, Preface is well-positioned to continue creating multilingual ripples of hope for the next generation.

About Preface:

Founded in 2019, Preface is a public-private philanthropic initiative dedicated to fostering early childhood literacy… with a multilingual twist! Partnering with educators and community leaders, Preface empowers local high schoolers to give back to their communities and bridge opportunity gaps by fostering literacy among young ESOL students. A federally recognized 501(c)(3) organization, Preface is proudly headquartered in Gwinnett County, Georgia. Learn more at

For further inquiries, contact:

Jonathan “JT” Wu

Founder & Executive Director

Devon Naftzger

Chief Marketing Officer




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